• Project EatDoughy
  • Company Doughy, LLC
  • Category Food & Beverage Retail
  • Platforms eCommerce Web & Mobile Development

Project overview

Techward Infosolutions designed and developed the EatDoughy digital commerce platform — a modern and engaging online storefront for gourmet cookies, dessert items, and sweet treats. The goal was to create a vibrant, user-friendly eCommerce experience that reflects the brand’s fun, fresh, and high-quality offerings while driving conversions and customer loyalty.

The platform highlights product visuals, seasonal collections, gifting options, and smooth checkout processes. Built with performance, responsiveness, and brand-first design in mind, the solution delivers intuitive navigation, secure payments, effective mobile experiences, and seamless purchase flows for dessert lovers across devices.

Client challenges & requirements

The client needed a standout eCommerce storefront that could represent the unique personality of the EatDoughy brand while handling high-traffic holiday peaks and promotional campaigns. One of the key challenges was managing rich product content and visuals without compromising load times or user experience, especially on mobile.

They also needed a flexible product management system with capabilities for seasonal menus, limited editions, customizable product bundles, and discount offers. Smooth customer journeys from discovery to checkout, easy subscription options, and effective performance under load were critical priorities.

  • High-performance eCommerce platform tailored to F&B retail
  • High-quality product imagery and collection storytelling
  • Flexible product and inventory management system
  • Secure, optimized checkout with multiple payment options
  • Mobile-first responsive user experience
  • Scalable architecture to support promotional traffic

Project solution

Techward Infosolutions delivered a premium, mobile-optimized eCommerce platform that brings EatDoughy’s delectable offerings to life. We designed a visually engaging homepage and product catalog with rich imagery, intuitive navigation, and clear CTAs to drive discovery and conversions. Seasonal specials, gifting sections, and product bundles were implemented to boost customer engagement and increase average order value.

The backend was built to support flexible inventory and product variations, making it easy for the client to update seasonal menus, run promotions, and manage stock. We also implemented secure payment integration, optimized site performance for peak traffic, and ensured fast-loading pages regardless of content richness.

Impact & Results

  • Visually appealing and conversion-focused storefront
  • Fast, responsive performance across devices
  • Flexible product management for seasonal and bundle offerings
  • Secure and seamless checkout experience
  • Scalable infrastructure for promotional peaks
  • Enhanced customer engagement and repeat purchases